Less Greenwash, More Green Chemistry

 

Are you tired of seeing items for sale in shops that market themselves as being "eco" or "green" without any real credentials to back up the life cycle impact of it?

A new sustainable design initiative has been launched in Manchester to tackle this very issue: NEW FRONTIERS.

"It will capture, catalyse and create ideas and innovation, from architecture to urban design to materials engineering to product design."

"Designed to convert ideas into action, NEW FRONTIERS will focus on interdisciplinary collaboration, knowledge sharing, capacity building and public
discourse. Its programme comprises seminars at venues around Manchester,
scholarships, a participative digital platform and other planned elements, culminating in a prestigious biennial national prize."

The important fact for the chemicals industry is that the awards won't just be judged by product designers or magazine editors; chemists and engineers will also be involved in assessing whether the innovations actually help tackle sustainability issues, or whether they just shift the problem to a different industry or are even just pure "eco bling!"

See www.newfrontiers.uk.com for more information.