A Futuready Conference – Plastic Electronics – Transforming Consumer Products, Advertising and Marketing and Packaging Design in the Next Five Years

20th January 2010 

The Technology Strategy Board are hosting an exclusive conference on January 20th 2010 which will showcase how plastic electronics technology will transform every facet of our lives from packaging design to advertising, lighting to consumer electronics and energy generation to fashion.

The Technology Strategy Board is the government body responsible for promoting technological innovation in the UK and the Department for Business Innovation and Skills, headed by Lord Mandelson, has already signalled its commitment to promoting the plastic electronics industry as a key growth industry for the UK.

This event is being hosted at McCann Erickson Manchester in Prestbury, Cheshire and aims to give senior marketing, new product development and innovation professionals an insight into this technology which is predicted to be worth more than $60 Billion globally inside the next decade*. A range of products harnessing the technology will be on display at the event.

Plastic electronics is a technological breakthrough that allows people to turn ordinary surfaces into electronic circuits which are free of components and with materials that are completely flexible.

It is the driving force that will make the e-newspaper that updates with stories as they happen on a clear plastic sheet a reality. It is also the same technology behind roll-flat television screens and it offers limitless possibilities to fashion designers, packaged goods manufacturers and furniture manufacturers to cite just a handful of examples.

Full details of the event are contained within the enclosed leaflet but it is worth highlighting that confirmed speakers to date include Alex Balfour, Head of New Media for London 2012 and designer Sebastian Conran, so demand for this event is likely to be very high.

In addition The Technology Strategy Board will be announcing how companies can access up to £3M of prizes for the best ideas put forward to harness plastic electronics and these prizes will be distributed in March 2010.