Media and Press Release Masterclass

29 September 2011, CIA London

Generating effective press releases and good news stories for local and trade media is vital to in order to raise your profile and build a stronger reputation with communities, customers and stakeholders. Editors are often bombarded with stories and press releases which are too long, dull or, sadly too technical, which ensures most are deleted without reading. This one day course will guide you through the mine field, show you what editors want hand help you develop the language and style to ensure your messages get read. Delegate numbers are limited to 6 to give time for interaction with the tutor. The value of even a small mention in local or trade press should not be underestimated, this course will highlight simple ways to get your message across without the need to pay for expensive advertising. events@cia.org.uk 

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